October 3, 2023
Discover how bloggers can make money through their platforms by leveraging affiliate marketing, sponsored content, advertising revenue, and other income streams. Learn from successful bloggers who share their strategies and insights, and follow a step-by-step guide for starting and monetizing your own blog.


Starting a blog can be a passion project, a creative outlet, or a platform for sharing information with a like-minded community. But can it also be a source of income? The answer is yes! Many bloggers have found ways to monetize their blogs and turn them into profitable ventures. In this article, we will explore the different strategies that successful bloggers have used to make money from their platforms and provide tips for readers who want to do the same.

Personal Stories

One blogger who has successfully monetized her platform is Michelle Schroeder-Gardner of Making Sense of Cents. After starting her blog as a side hustle in 2011, Michelle grew her following and now earns over $100,000 per month from her blog through a combination of affiliate marketing, sponsored content, and her own products and courses. Another blogger, Abby Lawson of Just a Girl and her Blog, has built a successful business through her blog by offering printables, e-books, and courses on organization and home decor. Abby earns over $40,000 per month from her blog, in addition to traditional advertising revenue.

Both Michelle and Abby credit their success to dedicating time and effort into building a strong brand and engaging with their audience. They also emphasize the importance of diversifying income streams and constantly experimenting with new strategies for monetization.

How-To Guide

If you’re interested in starting your own blog and monetizing it, here’s a step-by-step guide:

1. Choose a niche

Identify a topic or area that you’re passionate about and that has potential for an audience. This could be anything from personal finance to travel to food.

2. Create quality content

Produce high-quality, original content that provides value to your readers. This can include blog posts, tutorials, videos, podcasts, or any other format that suits your niche and style.

3. Promote your blog

Use social media, SEO, and other marketing strategies to grow your audience and drive traffic to your blog. Engage with your audience, respond to comments, and build a community around your brand.

4. Monetize your platform

Explore different income streams such as affiliate marketing, sponsored content, advertising revenue, selling products or services, and any other relevant options. Diversify your income streams and experiment with different strategies to find what works best for your audience and niche.

List of Potential Income Streams

Here are some potential income streams that bloggers can use to monetize their platforms:

  • Affiliate marketing: Promote products or services and earn a commission on sales made through your unique affiliate link.
  • Sponsored content: Work with brands to create content that promotes their products or services, and earn a fee for doing so.
  • Advertising revenue: Display ads on your website and earn revenue based on clicks or impressions.
  • Selling products or services: Create and sell your own products such as e-books, courses, or physical products related to your niche.
  • Other income streams: Depending on your niche, there may be other income streams available such as speaking engagements, freelance writing, or consulting services.

Q&A with Successful Bloggers

To get more insights into how successful bloggers have monetized their platforms, we talked to Kate Ahl of Simple Pin Media, who has grown her Pinterest marketing agency to a team of 30 employees and a 7-figure business. Kate shared that building a strong email list has been key to her success. She recommends creating a valuable opt-in freebie and sending regular newsletters to keep your audience engaged and interested in your content.

Another blogger we talked to is Lindsay Ostrom of Pinch of Yum, who has built a successful food blog and inspired many others to do the same. Lindsay recommends experimenting with different income streams and finding what works for your audience and niche. She also stresses the importance of treating your blog as a business and investing time and resources into continuously improving it.

Case Study

A great example of a successful blog that has monetized effectively is The Penny Hoarder. Started by Kyle Taylor in 2010 as a platform for sharing money-saving tips, The Penny Hoarder has grown into a multi-million dollar business. The blog generates revenue through affiliate marketing, sponsored content, and advertising revenue. It also offers a range of free and paid products such as courses and webinars to its audience.

One key strategy that has helped The Penny Hoarder succeed is its focus on providing value to its readers and being transparent about its monetization methods. The blog regularly publishes articles on how to make money, save money, and invest wisely, which has helped it build a loyal following and establish itself as a trusted resource in the personal finance space.

Summary of Research

Research shows that while not all bloggers succeed in monetizing their platforms, those who do can earn a significant income. A survey conducted by ProBlogger found that 9% of bloggers earn between $1,000 and $10,000 per month from their blog, while 4% earn more than $10,000 per month. To increase your chances of success, it’s important to focus on building a strong brand and engaging with your audience, diversifying your income streams, and constantly experimenting with new strategies for growth and monetization.


Starting a blog can be a fun and rewarding venture, but it can also be a source of income. By following the strategies that successful bloggers have used to monetize their platforms, you can turn your blog into a profitable business. Remember to focus on building a strong brand, producing quality content, engaging with your audience, and diversifying your income streams.

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