March 2, 2024
Discover the truth about YouTube earnings, and learn how you can make money on the platform by creating high-quality content that resonates with your audience. Gain insights into the factors that influence earnings and the strategies that content creators use to diversify their income streams.


YouTube has become one of the most viable monetization platforms for content creators all over the world. However, there is still a mystery surrounding how much money can actually be made on the site. In this article, we’ll take a deep dive into this topic to help aspiring and established YouTubers learn how much they can potentially earn.

The Truth About YouTube Earnings: How Much Can You Really Make?

Before we dive into the numbers, it’s important to understand how YouTube’s monetization works. YouTube pays content creators through a program called the YouTube Partner Program (YPP). The YPP enables YouTubers to monetize their videos through ads displayed on their videos.

So how much do YouTubers generally make per video and per month? It really depends on a wide range of factors. According to a recent Forbes report, the highest-earning YouTuber of 2020 was 9-year-old Ryan Kaji with earnings of $29.5 million in that year alone. However, the average YouTuber’s earnings are much lower, at around $3-$5 per thousand views. This means that a YouTuber with 1 million views per month could earn anywhere from $3,000 to $5,000 a month.

There are several factors that influence those earnings. Your niche, for example, plays a big role in determining how much money you can make on YouTube. Generally, the more specialized your content is, the more lucrative your channel is likely to be. Popular niches include beauty, gaming, lifestyle, and tech.

Your audience size is another important factor. The more subscribers and viewers you have, the greater the potential for earnings. Advertisers are often looking for channels with a large, engaged audience when selecting creators to sponsor.

Moreover, the ad revenue per view can vary depending on the advertiser. The bid value per impression that the advertisers have placed on the ad determines how much they pay per view for that ad. If the advertisers are paying more for impressions, then the YouTuber earns more per view. Engagement rates, or how many viewers watch the ad or click on it to get to the advertiser’s site, also determine the earnings.

From Hobby to Paycheck: How I Started Making Money on YouTube

One successful YouTuber who has seen great financial success on the platform is Casey Neistat. He started vlogging as a hobby but ended up becoming one of the most popular creators on the platform. Along the way, he discovered the potential of the ad revenue on the platform and even created a company based on it, Beme. This success was the result of great content and engagement with his followers, and creating videos that were appealing to brands.

If you want to start making money on YouTube, you need to find a niche and audience that is interested in your content. You can then begin monetizing your channel by joining YouTube’s Partner Program. The Partner Program requires your channel to have at least 1,000 subscribers and 4,000 watch hours before you can start running ads. Once your channel has been approved, you can earn money from ads that appear on your videos when viewers click on them.

Another way to monetize your channel is through sponsorships. These are deals with brands that pay you to make sponsored content. But to be noticed by advertisers, you’ll need to build an audience first which necessitates uploading content consistently and maintaining a consistent production quality level.

What YouTube Advertisers Really Want: Insights from a Marketing Expert

To get an insider’s look at what brands are looking for on YouTube, we reached out to a marketing expert on the platform. According to the expert, brands want to work with creators who align with their values and have an audience that is interested in their products. She also noted that advertisers are looking for high-quality content that’s suitable for placement on digital mediums.

Creating content that aligns with brands’ values requires a great amount of creative work as well as knowing what types of content people are interested in. The focus is shifted more on creating content that has appeal to the audience and grabs their attention.

The Pros and Cons of Making Money on YouTube

While the opportunity to make money on YouTube is enticing, there are also some downsides to consider. One of the biggest challenges for content creators is the demand to produce consistent content at a high-quality level and to follow the ever-changing algorithms set by YouTube.

Another thing to note is that trolls are also a common problem on the platform, and creators must be able to handle negative comments and criticism. Additionally, there is no guarantee of financial stability when it comes to YouTube earnings as it is entirely dependent on view count and advertisers. An unforeseen algorithmic change could result in the loss of earnings from one’s videos.

How to Calculate Your Potential YouTube Earnings: A Step-By-Step Guide

Now that you understand the factors that can affect your earnings, you may be wondering how to estimate your potential earnings. Here’s a step-by-step guide:

  1. Calculate your monthly view count
  2. Use a monetized view rate of $3-$5 per thousand views
  3. Multiply your monthly view count by your monetized view rate

So, if you have 100,000 views per month, using a $3 per thousand view rate, your estimated earnings would be $300 per month.

The Future of YouTube Earnings: What You Need to Know to Stay Ahead of the Game

While YouTube earnings are not guaranteed, many content creators are still able to earn a living from the platform. However, the market is changing rapidly and adapting is key to financial success on the platform. There is currently a trend of creators diversifying their incomes to ensure they are able to monetize other platforms as well. This can involve expanding their social media presence and opening up revenue streams outside of traditional ads and sponsorships.


It’s clear that there is money to be made on YouTube, but it’s also clear that it requires a lot of work to be successful. To maximize your earning potential, you must create high-quality, engaging content and constantly adapt to YouTube’s ever-changing algorithms. By understanding how earnings are calculated and what brands are looking for in creators, you can give yourself a headstart.

To maximize your YouTube earning strategy, do thorough research, keep ahead of market trends, and always be on the lookout for opportunities to diversify your income streams.

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