April 17, 2024
Learn how to create a Snapchat filter in this comprehensive guide. Discover step-by-step tutorials for designing and submitting filters, guidelines to follow, and effective tips to maximize user engagement and brand promotion.


Snapchat is an app that’s gone from strength to strength since its launch in 2011. One of the app’s most popular features is its array of filters that use augmented reality to add fun and dynamic effects to photos and videos. The app is constantly updating with new filters, allowing users to express themselves in creative ways. The purpose of this article is to give you a comprehensive guide on how to create Snapchat filters. Whether you’re a small business owner or just someone looking to create a cool filter to celebrate an event, with this article, you will have everything you need to start creating your own Snapchat filters!

Step-by-Step Tutorial

Designing a Snapchat filter is a straightforward process. First, you need to create a design using a tool like Adobe Photoshop or Canva. You’ll want to use a template provided by Snapchat to ensure that your filter is the right size and shape. Instructions on how to do this are available on the Snapchat website. Once you’ve created your design, you’ll need to submit it to Snapchat for approval. The review process can take up to a day, so make sure you plan ahead if you’re creating a filter for a specific event.

If you’re looking to create a custom filter, Snapchat’s On-Demand Geofilters feature allows you to create filters for specific dates, times, and locations. This feature is perfect for businesses hosting events or individuals celebrating birthdays, weddings, or other special occasions.

Before submitting your filter, make sure you consider the file types, image resolution, and other requirements set by Snapchat. The platform has specific guidelines that filters must follow so be sure to read the guidelines to avoid common mistakes.

Design Inspiration

Here are a few examples of unique and creative filters that can offer design inspiration:

  • A comic book-style filter that makes your eyes larger and speech bubbles appear when you speak
  • A filter that applies a colorful graphic overlay to your photos and videos
  • A filter that turns your face into a popular meme or character

What makes a filter unique is a combination of color, typography, and layout. Bright colors like pink, purple, and blue tend to work well, as do bold, easy-to-read fonts. When it comes to layout, keep it simple and try to avoid overcrowding the filter with too much text or graphics.

Snapchat’s Guidelines

To ensure that your filter meets Snapchat’s guidelines, it’s important to familiarize yourself with their specific requirements. Some of the common mistakes to avoid when creating filters include using copyrighted material, featuring inappropriate content, or submitting a filter that is too blurry or pixelated.

When designing your filter, make sure to use the right file types and ensure that your image resolution meets Snapchat’s minimum requirements. Information about size and file requirements is available on Snapchat’s website, so be sure to check these guidelines carefully before submitting your filter.

Filters for Brand Promotion

Snapchat filters offer businesses a unique opportunity to promote their brand in an engaging and interactive way. Creating custom filters that are specific to an event or location can help businesses connect with their audience on a deeper level. It can also help to increase brand awareness and drive traffic to a company’s website or social media pages.

For example, a car dealership might create a filter that showcases their latest model on display. This kind of filter can help the dealership connect with their customers, promote their brand, and drive traffic to their website.

Creating Memorable Filters

The key to creating filters that engage users is to target your design for a specific audience. Choosing the right colors, placement, and typography can all help to create an engaging and memorable filter. Creating filters for specific events like weddings, birthdays, or other celebrations is also a great way to keep users engaged and interested.

Another way to optimize filters for certain events is by adding localized elements like landmarks, local businesses or phrases to the design. Users will feel a deeper connection with your filter because it’s associated with their surroundings.

Celebrations and Festivals Filters

Filters for celebrations and festivals are some of the most popular on Snapchat, and for a good reason. They offer users an opportunity to showcase how they’re celebrating and share the experience with their followers. Examples include Valentine’s Day, Thanksgiving, or the Fourth of July.

Creating filters for special events is a great way to get users excited about a celebration or event, and to keep them engaged throughout the day. By choosing the right colors and design elements, your filter can become a staple of the day and keep users coming back for more.

Maximizing User Engagement

Once your filter has been approved, it’s time to promote it to maximize user engagement. Social media platforms, email, or website promotion are all great ways to spread the word about your filter. Implementing unique hashtags or calls-to-action can also help drive engagement and create user-generated content.

To monitor your filter’s performance, Snapchat provides analytic insights. You can use these insights to see how many people viewed your filter, used it, and at what time.


In conclusion, creating Snapchat filters is a fun and exciting way to engage users and promote your brand. Whether you’re creating filters for an event, a business promotion, or just for fun, you’ll want to keep in mind the key design elements of color, typography, and layout. Remember to read the guidelines provided by Snapchat carefully and plan in advance to ensure your filter is available in time. Creating Snapchat filters can seem overwhelming at first, but with the right guidance and resources, anyone can do it.

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